HM Government of Gibraltar

Drink Driving Campaign

We were commissioned by the Department of Equality to create an impactful Christmas time advert on the dangers of drink driving.

The approach to this was simple – we wanted to rely on the viewers imagination to control the narrative. This was done using close up shots and obscure angles.

Aside from our team the shoot consisted of several emergency vehicles and teams of essential service personnel; as well as, our actresses and make up artist. The turn around time for this was 1 week from inception to final delivery.

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