We were brought in by the Department for Financial Services to work alongside the ‘Think Gibraltar’ brand and create a set of videos to feature on their website. These were created as a package – interviews with members of the local business community, a brand reveal video and a general explanation video.
We travelled to London to document the various physical advertising approaches employed by their brand team to feature as B-roll in our productions; such as, taxi and bus decals or the digital display ads. The idea behind the content was to act as explainer videos for questions arising in particular fields when doing business from Gibraltar internationally.
We also interviewed the minister for finance Albert Isola and Chief Minister Fabian Picardo to create a welcome video on the advantages of doing business in Gibraltar. The turnaround time for this was 1 month from inception to delivery.